Ebook Download Brands of Faith

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Brands of Faith High quality books

Brands of Faith
By:Mara Einstein
Published on 2007-09-14 by Routledge

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

This Book was ranked at 31 by Google Books for keyword Gibson's paradox.

Book ID of Brands of Faith's Books is SrV8AgAAQBAJ, Book which was written byMara Einsteinhave ETAG "AJJgI+gNKrA"

Book which was published by Routledge since 2007-09-14 have ISBNs, ISBN 13 Code is 9781134130108 and ISBN 10 Code is 1134130104

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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